The importance of signage in an digital world.

COVID changed the game. Companies made great strides into their online prescene and left their physical signage to rust in the background.  After all, if everyone was buying online, what good did having physical signage do?

Thankfully, the nightmare of COVID has passed and we can all hope that it never emerges again. But where does that leave our beloved signage?

Your company might have made great strides online and good for you if it did, but just because your business is online that doesn’t mean you don’t need to invest in materials that represent you.

Signage is just one of these investments that may be overlooked.

Standing out

Remember though, professionalism is still crucial – even on the online sphere.

That’s why the signage that you do invest in needs to be of a professional quality. 

At the end of the day, you’ll want to present yourself as trustworthy and reliable – and if you do, you’ll see the number of clients you pick up increase exponentially. 

But how can you use professional signage to help you stand out online?

Logos

Although logos are only one part of the online journey, they are integral to any businesses’ image – online or not.

They’re a way to ensure that people recognise you in a sea of people, so ensuring you create an eye-catching and high-quality one is integral.

Our in-house designer has a wealth of experience in this department, so let’s see if we can help you.

Business cards

When we head back into real life, which we eventually will (thank God), we’ll need to make sure our businesses can withstand the transition from online to face-to-face.

One such way to prepare is to invest in integral business tools.

Business cards are just one of these business tools.

They are the perfect way to leave a lasting impression on a potential client or lead, and will help support you in your mission to be remembered against a sea of competitors.

Banners

If you’ve used Zoom (or any other video platform) recently, you might have noticed that a few people are using the background space as a way to promote themselves.

For this, they may use roll-up banners, domestic signs, or digital graphics that display their logo, business, email, and phone number.

Often signage is thought to be limited to only shopfronts and company vehicles – and while this is true, signage can also be used for a multiple of different things. 

As more businesses flood online, it’s important to ensure you stand out in as many different avenues as you can. And signage is the way to achieve that.

And would you look at that, we actually sell banners, so click here to have a browse.