Often when businesses are looking to invest in signage, they explore popular options such as vehicle graphics or shop signage. However, although these two products are effective and, therefore, are popular for a reason. It does mean that other avenues have been overlooked.

And it is arguable that it will be these sign making routes that keep you standing out against the mould.

1. Shop window decals

Although shop signs are seen as fundamental to opening a store – and they are – however, an aspect that gets overlooked often are shop window decals.

However, it is important to remember that for the common passer-by, your shop sign isn’t the first thing they’ll see.

In fact, their eyeline will typically either be drawn to the shop window (especially, if they’re window shopping), or a pavement board.

Either way, the shop sign isn’t necessarily going to be the thing that pulls them – it’ll be something that they come across in their path.

Window decals are a great way to draw in potential customers as they are easy to keep on-brand, but there are lots of creative options you can do with them.

• Pull-up displays

You may not use pull-up displays inside your store, however, as the world moves online, pull-up displays will prove incredibly useful to those of you who are shifting your business online.

Not just that, but when in the instance of networking events or business expos, pull-up displays are a fundamental ingredient to ensure a successful event where they remember your business and what you do.

At the end of the day, no one likes a hard sell – however, a pull-up display is a subtle way to remind your potential customers what you are exactly about and what you can offer.

• Business merchandise

It isn’t unusual for businesses to invest in things such as t-shirts or business cards, in fact, for a long time this was considered fundamental and was like a rite of passage.

However, a couple of things that are often forgotten are things like personalised company mugs, pens, banners, and posters.

While these may seem like unessential add-ons, it is these small things that further the development of your company’s character. The small things such as the items mentioned, when company customised, often makes the company seem more personable; this, in turn, leads customers to think you’re more approachable.

Also, people love gifts. So, if there were any instance in which you could gift these pieces of company merchandise, then your customers are sure to appreciate it and remember you more over a company who doesn’t leave a physical reminder.

If, upon reading this, you’ve realised you’re missing one or two items from your company’s inventory then get in contact – we’d love to help fix that issue.