We all know that marketing the route of awareness, and as we try to propel our businesses through the third (and hopefully, final) lockdown, there is a sense of unease around what the state of the working landscape will look like when the barricades lift and we’re all once again released to go about our business – albeit safer than before.
So, the question is, especially, as the number of sole-traders and business owners surge, how do you stand out in a radically changing landscape?
Our solution: signs.
The power signs yield
We’ve spoken many times before about the power behind signage – from how it defines your brand as one to be trusted, to the ways in which it adds consistency to your image.
However, we want to focus strictly on the ways in which signage helps you to stand out.
Everybody loves creativity
The structure of the high street feels incredibly tentative right now, but if that’s your livelihood then it’s important we do everything we can to ensure its success.
One such way to succeed in standing out is having a creative design that makes you seem new, fresh, and exciting. Our in-house graphic designer works with many businesses to brainstorm the best ways to give them a new creative edge; of course, all businesses sign off when they’re happy with the design or offer their own input.
Signage done differently
Sometimes the sign you need isn’t the sign you expect.
Perhaps while you’re looking to revamp your shop sign, you can also look at printing leaflets, magnets, or t-shirts with us too. It’s going to be these fun little things that make a difference in the mind of your customer; something to set you apart from the masses.
Post-lockdown landscape
While we can’t predict the way in which the landscape will look when we will escape lockdown, we can tell you that it won’t be the same as it was two years ago.
But that’s okay, change may be scary, but if it’s done right then change can reap success.
So, it’s important that we get you prepared for all avenues. Whether you’re an online business and your logo and website need a revamp, or you’re a retailer that could do with new marketing materials – or heck, even if you operate solely on a B2B basis, and you really need a new van wrap to make sure you’re noticed on the road, we’re here for all of you.
Contact us now to get you ready for the impending ‘new normal’.