The majority of new clients comes from exposure, and the only way that you can gain exposure is through having advertising boards that represent you and your brand in a professional way.

What are advertising boards?

If you’re unsure, advertising boards are boards that you can place to advertise your business.

This may be outside of your building, home, or any designated place where you have permission to post them.

However, their aim is clear: to show off your brand and appeal to new (and existing) clients.

Customisation

Customised boards always attract more people than those that aren’t customised.

This could mean it’s a board that is adorned with only your business name and contact information, or it could stretch to a much more unique creation that sells your brand in a new light not seen before.

Either way, you have the option to turn the board into whatever you want it to.

How do they attract people?

If your board looks professional and unique, then it will naturally attract people.

If your board is erected up outside of your workshop, then the board operates as a welcome sign so that clients know where they are. If the board is placed somewhere else, in an act of advertisement, then ensure you place it somewhere with heavy footfall.

You’ll want people to see the sign, so ensure a few things:

• It’s professional: a professional-looking sign will det you apart from the businesses who invest in themselves and the ones that don’t.
• It stands out: there’s no point in putting up a sign that no one will recognise or be drawn towards. Whether it’s attracting people due to the colours, fonts, or copy that it uses, it needs to attract people in some way.
• It’s placed in popular areas: placing a sign where no one goes doesn’t make sense. Whether you place the sign in a busy town centre or along a motorway, you want to ensure the place you put the sign has relevance and people to view it.

Signage is a proven way to garner new clients and grow your brand over time. If you ensure that your signage follows the above rules, then it’ll be inevitable that your business grows.

Make sure you invest in our customer signage while we still have our 40% off to new customers. Just head to the website and put in your code at the checkout.